Venture capital · Fallstudie

Put the deck's churn claim, the data room's cohort number, and the call transcript's quote in one table

Example · Hypothetical scenario5 Min. LesezeitConsilience Team

Was dabei herauskommtAcross 40 pitch-deck slides, 130 data-room documents, and 6 reference-call transcripts, a question like "put the founder's churn claims next to the data-room numbers" comes back as a table where every row carries the source sentence and a "{note} · line {n}" citation.

Tuesday, 11pm. Four windows on the investor's monitor. On the left, slide 12 of the pitch deck: "1.8% monthly churn." On the right, the cohort spreadsheet from the data room — run the September 2024 cohort on its own and you get 3.1%. Below that, reference call #4, where at 37:12 a former customer's ops lead says "honestly, my team basically stopped using it in the back half of last year." He is copying all three into a single cell of a Notion table by hand. Forty-one cells left to fill.

He's a Series A investor. Two working weeks until the investment committee, and what he has is 40 pitch-deck slides, 130 data-room documents, 6 reference-call transcripts, and 3 market reports. This piece walks through putting that material into a Consilience workspace and standing the data-room evidence and the call-transcript contradiction right next to the founder's claim. Not a real customer story — a hypothetical scenario we thought through.

What's already on hand

The material is all there. The claims sit in the pitch deck, the numbers that back them up or knock them down sit in data-room files, and the remarks that cut against the numbers sit somewhere in the middle of a call transcript. All that's left is going back and forth between the three, finding the same item in each, and lining them up.

  • 40 pitch-deck slides — 6 metrics slides, 3 on market size, 2 on the competitive landscape. The rest is team and vision.
  • 130 data-room documents — monthly revenue sheets, a cohort retention spreadsheet, 14 supply contracts with major customers, 9 sets of board minutes, a draft reps-and-warranties schedule.
  • 6 reference-call transcripts — 3 current customers, 2 churned customers, 1 former employee. 40 to 60 minutes each; roughly 8,000 words apiece once written out.
  • 3 market reports — 2 paid research PDFs, 1 public industry report.
  • The investor's own notes — 3 meetings, 2 to 3 pages each.

How it works today

He pages through the deck, pulls out every claim worth checking, and builds a table. To fill the "evidence" column, he opens the data room. He hunts for the cohort sheet among 130 files with names like "v3_final_revised.xlsx," opens it, checks the number, copies it into the table, and writes which file and which tab it came from into the cell next door. Every single claim costs one round trip.

The transcripts don't turn up in search at all. He remembers someone saying something important on a call, but not where inside 6 files × 50 minutes. Hit Ctrl+F for "churn" in the transcripts and nothing comes back, because the founder's word for it isn't the customer's word for it.

Ten of the fourteen days go to copying evidence over next to claims. The judgment gets squeezed into the last three.

How the material goes in

Kick off extraction and go to bed. While the 130 documents come in, the only work left for a human is registering the vocabulary.

  1. Throw all three folders in whole

    Open "Extract sources" (⌘⇧I / Ctrl+Shift+I) from the sidebar and drag in the deck/, dataroom/, and calls/ folders. Progress runs as five stages, from "Reading your files" to "Organizing into themes". All 130 originals stay on disk, and no file is modified.

  2. Paid reports go in as links

    On the same screen, use "Add manually""Add URL" for the 3 market reports. When more material lands in the data room a few days later and sits there untouched, the Activity center raises an "Build this workspace's knowledge graph?" card.

  3. Teach it the VC vocabulary

    Open the graph with the titlebar's "Open knowledge graph" button and pick "Domain vocabulary" in the left rail. The panel's header reads "Teach the AI your field". Register this deal's language here: churn, logo churn, net revenue retention, cohort, change-of-control clause. This is also where you say that the founder's "churning" and the customer's "stopped using it" point at the same thing.

  4. Read it all again

    Press "Re-extract everything". Read a second time with the vocabulary in hand, and the transcript's "basically stopped using it" — the line Ctrl+F never caught — attaches to churn.

  5. Wrap it in a case

    After the first conversation, right-click that chat in the sidebar and choose "Pin as case…". In the driving question field ("What is this case about?"), type: does the data room and the calls support this company's churn claim?

How you ask

Type this straight into a new chat (⌘⇧C)
"put the founder's churn claims next to the data-room numbers"
→ A 3-row table.
   Row 1: deck claim "1.8% monthly churn" — source "Pitch deck · slide 12"
   Row 2: cohort sheet, 2024-09 cohort at 3.1% — source "cohort_retention.xlsx · tab 2"
   Row 3: call quote "basically stopped using it in the back half"
          — source "Reference call 4 · line 412"

"any customer named on a reference call that isn't in the revenue sheets?"
→ Two. Click the note link on a row and the original opens.
   One: mentioned on a call as "contract ended last year", no row in the sheets.
   One: the call and the sheet spell it differently, so it landed as two entities.
        You decide whether to merge them under "Also known as" on the entity page.

"@churn pull together what people said about it"
→ The "In your words" section on the entity page.
   4 verbatim sentences: 2 from the founder, 2 from churned customers.
   Each one carries who said it and the source note and line.

These answers exist because the "Extract sources" step tied 130 documents and 6 transcripts into one knowledge graph (a map that connects concepts as points and lines). A single point — churn — has the deck's claim, the cohort sheet's number, and the call's quote each attached to it by a line. A row in the table is one of those lines, unfolded.

The numbers in the table trace back to the source text. Hover a connection chip on the entity page and the sentence that states the fact is quoted, captioned "{note} · line {n}". Click it and the sheet opens at the spot where 3.1% came from.

What changes

BeforeNow
To check one deck claim, hunt for the right sheet by filename across 130 data-room filesMention "@churn" and the data-room numbers attached to that claim come along, with the source sentence quoted
Ctrl+F through 6 transcripts × 50 minutes. If your search term isn't the speaker's word, nothing comes backWorking from the vocabulary you registered in "Teach the AI your field", the founder's "churning" and the customer's "stopped using it" attach to the same point
Copy claims, evidence, and contradictions into a Notion table by hand, and write the source into the cell next doorOne line of question comes back as a table, with a "{note} · line {n}" link already on every row
A week later, material gets added to the data room and you re-skim to find what movedReopen the case and the new-evidence strip tells you which pinned entities picked up evidence

What's left is the judgment. Whether to work from the deck's 1.8% or the cohort's 3.1%, and how much weight the call's contradiction carries, is the investor's call. What this workflow takes off his plate ends at finding the relevant passage in all three sources and gathering them into one table.

Put the deck's churn claim, the data room's cohort number, and the call transcript's quote in one table · Consilience